DENVER, COLO. (May 10, 2006) - Stewart Title of Colorado has opened its first full-service office in the Denver metropolitan area, designed specifically to accommodate the Hispanic community in buying and selling homes. The division, Primer Latino Titulo, handles title insurance, escrow and closing services and began operations on May 1.
Hispanics represent one of the fastest-growing segments of homebuyers in Colorado. The real estate industry is responding by hiring Spanish-speaking associates and translating all materials relating to the transaction into Spanish. With innovative thinking, Stewart Title of Colorado is changing not only its documents, but also its culture and approach to servicing customers.
"Stewart Title of Colorado invested a considerable amount of time and effort in understanding what elements of the home closing process required adjustments - and then built a business model designed to effectively solve those issues," said Tammy Perez-Baca, multicultural markets director for Stewart Title of Colorado.
"After identifying an appropriate geographic location in the Highlands area for Primer Latino Titulo's office, the next step was to pinpoint those cultural nuances that would make our office feel warm and welcoming to Hispanic home buyers, sellers and real estate professionals," she added. "Important considerations included generously proportioned closing rooms designed to comfortably seat larger Hispanic families, offering a schedule with evening appointments to accommodate customers' work schedules and a play room with activities to entertain children."
Pat Reid, president of Stewart Title of Colorado, Denver division, said, "Home ownership is an element of the American dream for many Hispanics. However, for countless buyers and sellers, the closing process can be overwhelming.
"Understanding home buying and the role of title insurance is crucial, as is providing a culturally sensitive approach to a successful closing experience," added Reid.
With easy access off Interstate 25 and Speer, Primer Latino Titulo is located at 2460 West 26th Ave., Suite 400-C, in Denver's Highlands neighborhood.
Stewart Title of Colorado is a wholly owned subsidiary of Stewart Information Services Corp. (NYSE-STC), a technology-driven, strategically competitive, real estate information and transaction management company. Stewart provides title insurance and related information services required for settlement by the real estate and mortgage industries through more than 9,000 policy-issuing offices and agencies in the United States and international markets. Stewart also provides post-closing lender services, mortgage default management solutions, automated county clerk land records, property ownership mapping, geographic information systems, property information reports, flood certificates, document preparation, background checks and expertise in tax-deferred exchanges. More information can be found at www.stewart.com.