For real estate agents, having a strong social media presence is an integral part of gaining new clients. In fact, according to the National Association of REALTORS®, social media was the best source for generating high-quality leads among REALTORS® in 2019 with 77% of REALTORS® actively using social media. When you’re just starting out, growing a strong social media presence that attracts customers can be challenging. Especially if you don’t know where to start. That’s why we have created this guide to help you on your social media journey. When used effectively, social media can be highly beneficial for your real estate business. In this guide we will break down the best social media platforms for you to use, what type of content you should create and post, and how to grow your social media audience.